Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). .. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. These people are your target audience. the feedback has been, you know, we appreciate this. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Using acronyms in news releases may:A. The 8-Step Communication Model includes:A. Assess the current situation B. Select it carefully and choose your background wisely. Describe how to manage the news media at the scene of an incident. Include email addresses and Internet sites for the media contact. Campaigns that combine a mix of media are more likely to be effective in influencing people. C. only required when dictated by the Incident Commander. Evaluate the effectiveness of your campaign. This course can provide a basic understanding of the PIO function for those new to the position. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. If you need to build an email list, consider including a place for people to sign up on your Web site. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. The media area is a place where media congregate to help enhance the flow of information. A well-executed interview will likely not A. advance leaderships goals. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . News releases should provide accurate, factual information that is attributed to its source. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Sit on your coat tail to keep your jacket from riding up. The Governor declared the emergency following a similar declaration by Liberty County. What are priorities within your organization? Emergency Management Institute %%EOF Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. These sites make it easy to establish networks of contacts. 140-character stand-alone micro-blog statements. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! A public awareness campaign is a vehicle you can use to get your message out about being prepared. If you use an acronym, make sure your audience understands it. . Manages resources including supplies, personnel, and equipment. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Access to the scene for information and images. Emergency Manager jobs 33,535 open jobs The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. A goal that makes you stretch is good. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Determines what the public needs to know. Are there cultural differences to take into consideration? hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Use jargon to communicate with your target audience B. Mayor Holden: Sometimes you have to get your story out very quickly. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Establishing relationships with news media representatives by being accessible and prepared. Example: Press Release Using Inverted Pyramid Format. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The Sonoran Desert will be among the hottest places on the globe for the next 4 months. That you will get them information and be back to brief themand then do so. Work to keep them out of danger as you would any member of the public. Evaluation is crucial for judging the effectiveness of a public awareness campaign. The good news is that preventing heat related illness is easy to do if you just use common sense. %PDF-1.6 % Holding the session indoors, if possible. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Quantify results when evaluating public information efforts. Please review the IS FAQ's for more information. It also helps identify the target audience for a particular public awareness campaign. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. What actions and resources are being used to achieve the objectives? Many different social media monitoring tools are available. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. D. a required responsibility of the PIO as outlined by NIMS.. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. As with ICS, the JIS is as simple or complex as the needs of the situation. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. 0 AZ Department of Health Services Directors Blog. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Score .9906. The message should be: How will you get the message to your audience? %PDF-1.6 % They heighten awareness of community hazards and encourage the public to take steps to become more prepared. D. The ninety-five (95%) segment of the 95/5 concept, 5. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Public Information and Warning . As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Time will also impact the shelf-life of your campaign. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Do you know what to do to protect yourself and your family? In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. C. is presented as a bad example of public information management. Provide public information, emergency public information, and community education to your internal and external target audiences. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. B. report to the Finance/Admin Section Chief when arriving at an incident. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. (Passive). Creates a positive impression of your organization. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Write out the full term on first usage, as appropriate. B. is not bound by public record laws. Many wikis are open to alteration by the general public without requiring them to register user accounts. The media will want to get as close as possible to get pictures/audio/interviews. You should set a realistic deadline and interim benchmarks, as needed. A campaign on hurricane awareness wont get much play in December. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. 524 0 obj <>stream Selects the right tools for the messages. FEMA IS-29: Public Information Officer Awareness Answers. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Provide information and updates in a timely manner. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. This course should take approximately 7 hours and 25 minutes to complete. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Communicating factual information with the public is the most important job function of a PIO. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). News releases should adhere to the Associated Press (AP) Stylebook. Its not complicated; its very easy for them, which makes for better reporting. Campaign topics can range from recruiting volunteers to fire safety. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. 18. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. . Uses correct grammar and contains no spelling or punctuation errors. What will you change in future campaigns? 20. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Last name. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. The Governor is continuing to monitor the situation. B. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Develop relationships with other organizations PIOs B. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. What is the community sentiment toward your organization or the issue? Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Work within the emergency management system. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Walter Monsour: So, the message was managed extremely well. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. The Mayors Office developed an outreach campaign known as Red Stick Ready. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). An important part of your role as a PIO is to communicate with your community before something happens. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. Speak to several members of the media at one time, especially during an incident. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. What do you want people to know or do after hearing your message? Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. 1. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 . The AP Stylebook is used by most of the news media. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. The latest information on activities, events, and resources. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. All of the above, 23. News releases are one of the most commonly used tools for PIOs. Youll be quite surprised at how the elected official mouse makes all the difference with the children. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. The ability for readers to leave comments in an interactive format is an important part of many blogs. You can find the complete list of courses in the Spanish language course list. %%EOF 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream A directory of your organizations Internet presence. Do you follow through? Show emotion as appropriate, but dont use big gestures. Describe the role of the Public Information Officer (PIO) in an emergency. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. . Recognize various legal aspects associated with emergencies and public information. The Public Information Officer may also perform a key public information-monitoring role. This course can provide a basic understanding of the PIO function for those new to the position. Prepare a Go Kit filled with your tools, contact information, and other vital documents. wA{)K+Xk80538L``V[mvWS|?9U7 The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively.