Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. . According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. Our purpose is to refresh the world and make a difference. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Shes the leading lady in a string of Natural Match hair color commercials. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. website are shown as examples of industry practice and are not endorsements by That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. That's mainly because of her successful endorsement career. 01/19/2022. Related: Which Athletes Earn the Most Per Hour? The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Coca Cola Net Worth is $265 Billion in 2023. Taylor Swift | Celebrity endorsement. The $5 million partnership broke the record for a celebrity endorsement deal at the time. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. Cristiano Ronaldo rejects Coca-Cola and praises water. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Neymar, soccer - Brazilian National Team. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Rob Lowes DirecTV commercials are wonderful examples of this niche. Stacker distribution partners receive a license to all Stacker stories, Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Find out which celebrity endorsement deals were worth the most. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . These offers do not represent all available deposit, investment, loan or credit products. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. He raked in eight figures by placing endorsements on his shorts, caps and robe. And they mean a lot to the brand, as all of a sudden, the brand is able to compete against Fortune 1,000 brands in terms of celebrity cache and garner fan interest -- without paying the enormous endorsement fees. As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Source. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . Some athletes also have a massive fanbase that can benefit the brand. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. She apparently actually appreciates what the company stands for. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. With a slew of younger celebs with a huge social media impact, their investment was a big deal to CORE. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Now, the company is doing it again, risking another outcry. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. 02:40 - Source: CNNBusiness. It has to create a lasting brand impression. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. The collaboration continued throughout James career including when he was with Miami (teaming up withSpritefor a customizedSprite6 Mixflavor) as well as with a foray ofadditionalmarketing campaigns. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. No woman in sports earns more than tennis superstar Serena Williams. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. Sustainability. Did Ronaldo cost Coca-Cola $4 billion? It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. . One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. And when they are on the top, there's no limit of millions in their bank account. What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. The brand spent about $10 million on ads during the 2020 Super Bowl. . In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. Source: Canterbury Investment Management; AIQ Trading Expert Pro. Save my name, email, and website in this browser for the next time I comment. . Public Relations, Weekly, and British singer/songwriteris rich. It's just natural for me to want to be a part of something that makes me feel good.". The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. Brand: Coca-ColaEndorsement Deal: $26 million. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. Verizon staked its futureon a bespectacled man asking if people could hear him, and Sprint PCS had a mysterious man in a trench coat investigating cellular emergencies. Sign up for our daily newsletter for the latest financial news and trending topics. and more. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. The bigger the star, the more it earns through brands. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. And social media has boosted this to the next level of fame. In fact, sales jumped 168% after her investment was announced. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Let's get started! Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. With the popularity of Taylor Swift, she acts as the best ambassador for several brands. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Coca-Cola brands include Sprite . Add to Wish List. The company reportedly paid her $12 million, plus sales incentives. And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. You've successfully signed in. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Andy Garcia. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Walter McBride/Corbis via Getty Images. And celebrities are paid insanely by the most prominent brands. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. Endorsement Fee- 5 to 7 crores a day. The contract, which features radio spots and TV ads, earned the superstar $26 million. Some of James' endorsements include Nike, Coca-Cola, Beats By Dre, Blaze Pizza, and 2K Sports. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. In 1900, Coca-Cola signed its first celebrity endorsement - the light opera & dance hall singer, Hilda Clark. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Most notable endorsement: Diet Coke - $26 million. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. as well as image rights, data visualizations, forward planning tools, 9 LeBron James. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. Check your inbox and click the link. share our stories with your audience. Jennifer Garner wants you to sign up for a Capital One Venture card. Shop Pay is an innovative payment solution developed by Shopify. Social Jockeys are some of the original "gig workers" because they work as independent contractors. . A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Coke vs. Pepsi. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. The Muppets. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. You can click on the 'unsubscribe' link in the email at anytime. The commercial made charming use of Mean Joe'sTHAT REQUIRE CELEBRITY image, but Coke was the star. We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. The company is able to make such a huge amount as it is spread across the world. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna.