Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Full stop. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. [3], Several recordings of Civil War veterans performing the yell exist. You know that, right? Be More Rebel. I like Rebel Bourbon a lot better at the $13 price point than $18. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. The standard price of Rebel Yell used to be right around the $12 mark. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The original name of the company was W.L. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. who-ey! Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Rebel Yell Single Barrel 2017 Release. Weller. Caving in to such ridiculousness. Absolutely ridiculous that you are changing the name of the Rebel Yell. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! The Lux Row Distillery is moderately sized compared to the big boys throughout the state. ago Billy Idol wrote the song because of the bourbon. In 2019 Rebel Yell went through a rebranding effort. It is what it is. Good Lord, people. MEET OUR Extended family. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). A big, round body with a palate that follows the nose - honey . We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Give me a break! John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. ago One is softer DonutBourbon 6 mo. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Katelyn is a freelance writer in Portland, Oregon. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. As a result, to avoid further confusion, we used the names interchangeably throughout this post. WorldSeries2021 6 mo. It was on Dixie Highway so, naturally, we were the Rebels. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. By who-ey!' "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. I dont remember ever seeing any historical theming or educational features. The move has been met with serious opposition by some fans. The reason is because it is cheap and good enough. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Good luck selling and Never Go Quietly! While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Honestly, at first, I thought more about the Billy Idol song. I find 'Yell' quite offensive. The distillery is located in Bardstown, a town known for its bourbon heritage. "Rebel Yell will always be Rebel Yell. The company was eventually dissolved, and production ceased in the early 2000s. So OK, change the name. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." A pparently it worked; the new look caught my attention and resulted in this review. Rebel Yell is way better name than Racer75. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. It might not be an everyday sipper. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Confederate Defeat Re-examined". Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. Thanks for subscribing and watch for your first newsletter soon! Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Consider this similar product. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Do you support the move? It is only a name. And since there is no statement of age, we know the whiskey is almost certainly four years old. Theres a couple things to expect from a bottom shelf whiskey. In Virginia battlefields, monuments, and references to the areas history are very common. Rebel Yell was to be produced in small batches and sent out to southern states. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. You caved! We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Rebel Yelland Yellowstone were my veryfirst bourbons. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Edit: Watching this yo-yo up and down has been hilarious. The yell has also been described as similar to Native American cries. Sharp. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Its a cheap bottle of whiskey and it tastes like one, too. Rebel Yell whiskey is produced by Luxco. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Im sure theyll be hitting the clearance rack soon. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. While this change has certainly upset some people, its an understandable switch. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Lets be honest were talking about a $15 bottle of bourbon. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Rebel Yell went through a rebranding effort which brought about a couple changes. Home Whiskey Review Rebel Yell Bourbon. Weller. The '75' refers to 1975, the year that the ride opened. Privacy Policy. By 1984, Rebel Yell was distributed nationally. The most notable thing about Rebel Bourbon is their use of wheat. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. The brand has changed hands and recipes, but it is a part of American bourbon history. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. It was just a name. The rebel yell has also been likened to the scream of a cougar. Where is Rebel Whiskey made? There'd be riots for sure! After that I casually asked at a few others stores and apparently it's the same all over town. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Finish: Sweet honey and light pepper and spice. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Its been a strange and complicated journey. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Okay, so this isnt a great sip, but not awful either. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons.