The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. COMM2300. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (1 Hour). Full-Time. 360 Huntington Ave., Boston, Massachusetts 02115 The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. (4 Hours). Includes professional accounting students. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Ernest Rollins | Media Coordinator. | Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). Creating Customer Value through Artificial Intelligence. Design for Human Experience. Communication and Sexualities. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Considers online community dynamics, including formation, governance, conflict, and exit. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Digital Marketing. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. COMM4901. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. MKTG6218. Environmental Issues, Communication, and the Media. Emphasizes ethical considerations involving security, privacy, and fairness. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Please fill out the form below with your web request(s). Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Group Communication. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. COMM2912. Persuasion and Rhetoric. COMM2550. 617.373.8900 Health Communication Campaigns. Communication and Inclusion. Centers, Labs and Initiatives. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Tons of great salary information on Indeed.com COMM3320. COMM3615. . ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Rhetorical Approaches to Public Memory. Focuses on developing and executing sales. Focuses on the fundamental role that communication plays in family life. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Also examines contemporary issues in marketing that can affect organizational success. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. COMM2510. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Principles of Organizational Communication. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Boston, MA 02115. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. (4 Hours). Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Personalize your path. COMM2625. COMM3532. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Organizational Communication. #Black Twitter and Black Digital Culture. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. (1-4 Hours). A marketing plan project is used to enable students to apply their understanding about the marketing process. Marketing & Communications Resources. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. archives@northeastern.edu Send Feedback or Report a Problem Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Engages the question and practice of what it means to develop and maintain a successful online community. Northeastern University
Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Communications Specialist. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Special Topics in Communication Studies. Digital Marketing. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. Attribute(s): NUpath Societies/Institutions, COMM1210. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. (4 Hours). COMM3912. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. . Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Risk Communication. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Closest T stops: . Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. MKTG4508. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. College of Social Sciences and Humanities. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours). Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Focuses on ethical principles, issues, and dilemmas in communication. COMM3530. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Also examines contemporary issues in marketing that can affect organizational success. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. (4 Hours). The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. MKTG6230. Marketing and Communications Manager. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? (3 Hours). We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. About. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. COMM2900. Diversity & Inclusion. Consumer Behavior. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Political Communication. (4 Hours). Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Analyzing Conversations in Everyday Life. COMM2655. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing COMM2551. Communication Ethics. Rhetoric of Fascism. Boston, MA. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Having conversations with others is among the things that humans do most. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Course content depends on instructor. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Offers independent work under the direction of members of the department on chosen topics. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. (4 Hours). MKTG2720. 360 Huntington Ave., Boston, Massachusetts 02115 Students meet weekly with the course instructors for skill-building sessions and lab meetings. Media Relations Victor Balta balta@uw.edu 206-543-2580. COMM2525. Investigates how companies can create customer value through artificial intelligence. (3 Hours). (3 Hours). Research, Scholarship & Creative Practice. Seminar in Communications. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. myNortheastern Opens New Window, Privacy Policy The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. COMM3451. Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. (4 Hours). Introduces students to the basic statistical concepts used by communication researchers. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Boston, MA. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Memory has become a central concept for analyzing problems of historical representation and identities. Offers independent work under the direction of members of the department on a chosen topic. The Assistant Director will develop the strategy in . Requires students to apply their learning about the fundamentals of marketing in a term project. (3 Hours). What do you think? Crisis Communication and Image Management. Marketing and Society. (3 Hours). Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Social Movement Communication. (3 Hours). Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. (4 Hours). Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . (4 Hours). Emergency Information Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Swipe on Tinder or make the first move on Bumble. MKTG6120. About the Opportunity. Here professors know their subjects and how to get you ready for a career after you graduate. | Communication Law. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy.