It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Charles Watson - Journalism Advisory Board Member - LinkedIn Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. I have a little bit sweeter palate. We really call Tropical Smoothie Cafe a street corner business. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. And theyve been able to do that, which is increased our average unit volume many, many times over the years. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. See where were looking to grow to meet the incredible demand. Watson:"We were in a good place! Occhiogrosso: What is the mission and goal of the company over the next few years? I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. 770-580-2333 And so thats one of my favorites. So whats your own personal favorite smoothie? For more information about owning a Tropical Smoothie Cafe franchise, complete our form! I love a good pot roast with mashed potatoes, green beans and corn. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Show all. Were any of the franchisees reluctant to follow the system or embrace a new direction? We gathered that feedback and used it to set goals and action plans for the company. So that was helpful! While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. "I wanted to further instill a franchisee-first mentality. Mark serves on the board of the Institute of Certified Franchise Executives. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Oh gosh. In July 2018, I was named interim CEO, and then permanent in December 2018.". No credit card required. Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and I may have been, in fact, the person responsible for awarding them a franchise! Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . There is no assurance that you will do as well. This information appears in Item 19 of our Franchise Disclosure Document. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. So more knowledge about our great food offerings is something that I would change a little bit. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. NET WORTH * LIQUID CAPITAL/CASH . Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Charles is directly responsible for selling more than 800 franchises during his tenure. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. CLOSE. Weve been in partnership with them for over 10 years now. So we managed to get through that. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In 2018, when I was named CEO, we had more than 720 locations open nationwide. charles watson tropical smoothie net worth - blantyremalaria.org The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Its only here until August. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! So just one shy of 100. Our annual tactics are focused around delivering those results.". On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. Call now and speak to a franchise development leader. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Tropical Smoothie Prioritizes Franchisees to Inspire Growth And drive their economic engine. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. So thats always up there. Vice President Franchise Development. How Much Do You Make Owning A Tropical Smoothie. Charles Watson, CEO Corporate Address . Tropical Smoothie Cafe Puts Franchisees, Community First During Crisis Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. Skip to main content Call now and speak to a franchise development leader. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. So again, I mentioned earlier menu innovation. What are the brands plans for expansion and are you eyeing an international presence? Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Gosh, I would say the first things that come to mind for me are menu innovation and products. He is directly responsible for selling more than 800 franchises. Watson: As you know, the restaurant industry has taken a huge hit. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. I dont believe that the people side of our business is dead.. Any plans for celebrations and promotions around the quarter-century mark? Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Whats the best piece of advice that other restaurant executives should hear? CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Without our franchisees, committees, and council, I simply could not do this job. Are there misconceptions about smoothies you want cleared up? Ill start with the fact that I believe that convenience is king. Challenge the Pros: Leveraging To Meet Development Goals Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Right now Im on a Mango Berry Cosmo kick. 26, 2021. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and One of the biggest expenses seen in the income statement is $12 million spent in . You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by charles watson tropical smoothie net worth. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. "Tropical Smoothie Cafe is in a perfect position for the future. By Jonathan Maze on Jan. 24, 2019. Occhiogrosso: How do you see the company moving forward? And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Significant Achievements Announced - Tropical Smoothie Cafe LLC Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. There is no assurance that you will do as well. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. . Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Charles Watson has been the CEO since . So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there.